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	<title>Lunikon &#187; iPad</title>
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		<title>My iPad impression: Big risk for Apple</title>
		<link>http://www.lunikon.net/2010/01/27/my-ipad-impression-big-risk-for-apple/</link>
		<comments>http://www.lunikon.net/2010/01/27/my-ipad-impression-big-risk-for-apple/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:38:15 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Spielzeug]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[iPad]]></category>
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			<content:encoded><![CDATA[<p>Today, the holy Steve Jobs came down to us once again to present to us his latest prophecy, the long awaited <a href="http://www.apple.com/ipad/">iPad</a>. While the device looks slick as always, I see it as a tremendous risk for Apple unlike any of its other new products of recent years.</p>
<p>Usually, after Apple announces a new gadget, people are excited about the things they saw. But this time the vibes on the comment sections of large tech-sites feel totally different. People are disappointed because the iPad is a weak blend of iPhone and MacBook. It lacks connectivity and storage options big time (no card slots, no USB) and it is not usable as a phone unless using third-party VoIP applications. It brings along the tight restrictions from the iPhone (you can only buy apps and media via iTunes) while offering hardly any advantages of a notebook. Although I probably wouldn&#8217;t care, some complain about the absence of a camera and I figure that the comparably short battery life is an issue for people who&#8217;d like to use it as an e-reader.</p>
<p>So after all I see only two ways that could lead to a success of the iPad:</p>
<ol>
<li>The Apple factor: A large portion of people will buy it because it&#8217;s a beautiful gadget from Cuppertino and they will ignore the fact that they are forced to use a not-even-that-cheap device exactly the way Apple&#8217;s designers want them to.</li>
<li>The iPad is received by consumers as a mobile high-end web and gaming platform.</li>
</ol>
<p>I can imagine that sitting on a train or in a cafe and having the iPad to surf the web would be a far more comfortable experience than doing the same on an iPhone. But that&#8217;s basically the only area in which I see the iPad as a winner. Apple is great at establishing new products &#8211; the iPhone being the grandest example &#8211; but history shows us that even Apple can fail&#8230;and I see the chances of Apple failing with the iPad higher than with any other product in their portfolio.</p>
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